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We are
Passionate About
“One must either be a work of art, or wear a work of art” - Oscar Wilde
Fine Pashmina cashmere has always been a work of art, requiring the finest craftsmanship and painstaking attention of detail.
Fine Pashmina cashmere has always been a work of art, requiring the finest craftsmanship and painstaking attention of detail.
International
Branded Apparels
It is also a dying art.
For generations, master artisans in the north Indian region of Kashmir have carried this knowledge by hand, spinning, weaving, and embroidering pashmina using techniques passed down through centuries. Yet today, these traditions stand at risk, threatened by mass production, imitation fibres, and shrinking livelihoods for the very craftsmen who keep the craft alive.
For generations, master artisans in the north Indian region of Kashmir have carried this knowledge by hand, spinning, weaving, and embroidering pashmina using techniques passed down through centuries. Yet today, these traditions stand at risk, threatened by mass production, imitation fibres, and shrinking livelihoods for the very craftsmen who keep the craft alive.
ABOUT US
What we design!
Pashminelle was created to change that. Pashminelle is the brainchild of Pardeep Singh of London and Kamalpreet Singh of India, two entrepreneurs brought together by a shared passion for fine craftsmanship and authentic, ethically sourced pashmina cashmere.
Where does it come from?
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Excellent & Unbeatable
Customer Service
By working directly with skilled artisans, we ensure their craftsmanship is honoured, fairly compensated, and sustained for the future. Every piece we create is not just a luxury accessory, but a living expression of heritage—crafted slowly, ethically, and with the respect it deserves.
Every piece you purchase supports not just livelihoods, but fair and dignified compensation for artisans who work by hand to keep this fading tradition alive.
Every piece you purchase supports not just livelihoods, but fair and dignified compensation for artisans who work by hand to keep this fading tradition alive.
Our Team
Camden
Customer support
Audrey
CEO
Emmett
MD
Yvonne
Quality manager